“We have used our ad to promote not only our New York practice, but the programs managed by our charitable foundation. New York Super Lawyers has been an effective forum for introducing the legal community to our many partnerships with organizations such as New York University. The Super Lawyers vehicle is a direct pipeline into New York’s legal community—and that benefits our foundation and the causes it supports.”
William A. Brewer III, Partner
Bickel & Brewer
New York, NY
"My Platinum profile ad has definitely paid off! My law firm is a boutique five-attorney law firm in San Francisco that had never advertised prior to this, except in Martindale-Hubbel. We have been a traditional insurance defense firm, and wanted to subtly let people know that we also do select plaintiff's cases. In the last quarter of 2006, we were retained in three significant plaintiff's cases, two of which are high-profile media cases. I also placed an ad in the Super Lawyers section of San Francisco magazine, to reach non- lawyers. Now, people at the gym, the coffee shop, the drycleaners tell me they had no idea what I do, and they will come to me when they need a lawyer. So, the ad also worked to reach non-lawyers in the community as well."
Debra Bogaards
Pave & Bogaards
San Francisco